Have you ever loved a commercial, but had no idea what the product was? Do your ever wonder why some explanations seem unnecessarily complex? How come some sales people make you feel very uncomfortable while others always seem to have exactly what you need, exactly when you need it?

In today's episode of "Why It Works," communications consultant Zach Messler reveals some of the hidden mechanisms behind why Communication works. We explore the 3 C’s of Effective Communication, why simplicity matters, and the effect that an inward vs. outward focus has on your ability to connect to your audience.

Listen via iTunes, Stitcher or TuneIn

If you've been enjoying this podcast and are wondering what you can do to help it's EZPZ!

Take your pick (one or more):
1) Leave a rating and comment on your favorite podcast service like iTunes or Stitcher
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3) Become a sponsor (for as little as $2/month) by going to Patreon

SPECIAL ANNOUNCEMENT!

ONLINE PUBLIC SPEAKING COURSE - JANUARY PROMOTION

Want to learn how to deliver a great public speaking performance for FREE? Till Jan 31, the first 100 people who sign up to my Connection Counselor mailing list will receive a coupon code to get the entire course for FREE.

Hurry! Offer expires Jan 31st so ACT NOW!

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SPONSORS

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For a limited time, on orders of over $125 listeners of Why It Works will receive $50 off!

To receive your discount, click on this Mizzen+Main link.

AUDIBLE.COM

For you, the listeners of WHY IT WORKS, Audible is offering a FREE audiobook with a free 30-day trial to give you the opportunity to check out their service.

A great book to go with this episode is If I Understood You, Would I Have This Look on My Face?: My Adventures in the Art and Science of Relating and Communicating, by Alan Alda. It explores principles of effective communication that apply to acting, the office and all points in between.

To download your free audiobook today click, http://www.audibletrial.com/WhyItWorks

If you prefer paper, Kindle or are already an Audible member, no problem - buy the book here.

CLIPS

MUSIC

Opening features the song "Morning" by Cambo Smith, available under a Creative Commons
Attribution-NonCommercial License.

Online course promo features the song “Corporate Business" by scottholmesmusic.com.

Recommendation segment features the song "Delta" by Moonove, under Creative Commons Attribution-Noncommercial-Share Alike 3.0 International License

Closing features the song "Siesta" by Jahzzar under a Creative Commons Attribution-ShareAlike 3.0 International License.