Do you ever feel that you don't have a unique personal brand? Have you ever felt a disconnect between what people thought and who you are inside? Ever wonder if there is more to a person's signature look than meets the eye?

In today's episode of "Why It Works," Larry Boyer, founder of Success Rockets and a leading authority on the Fourth Industrial Revolution, reveals some of the hidden mechanisms behind personal branding.

We explore the how advances in technology make branding more important than ever, the power of knowing and leveraging your authentic brand, and how better branding contributes to a bigger payday.

Listen via iTunes, Stitcher or TuneIn

MEET OUR GUEST

Contact Larry

Email: Larry.Boyer@SuccessRockets.com

LinkedIn: https://www.linkedin.com/in/larryboyer/

Twitter: https://twitter.com/LarryBoyer

Find out more about Larry's work

Success Rockets: http://www.SuccessRockets.com

Facebook Group: http://futureproofingyou.com

Check out Larry's book!

Sponsors

For you, the listeners of WHY IT WORKS, Audible is offering a FREE audiobook with a free 30-day trial to give you the opportunity to check out their service.

A great book to go with this episode is New York Times Bestseller, Contagious: Why Things Catch On, by Jonah Berger.

To download your free audiobook today click, http://www.audibletrial.com/WhyItWorks

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CLIPS

Star Wars: The Force Awakens Trailer

The Matrix

Office Space - Flair

Wall Street - Greed is Good

Connor McGregor and Nate Diaz interview

Oprah Winfrey gives away cars (12:32 mark)

MUSIC

Opening features the song "Morning" by Cambo Smith, available under a Creative Commons
Attribution-NonCommercial License.

Recommendation segment features the song "Delta" by Moonove, under Creative Commons Attribution-Noncommercial-Share Alike 3.0 International License

Closing features the song "Siesta" by Jahzzar under a Creative Commons Attribution-ShareAlike 3.0 International License.