How to Establish a Good Brand Presence

Image by Galyna Greiss via Unsplash.com

Given everything that’s happening around the world these days, from rampant corruption and violence to growing discrimination, poverty, and social unrest, it’s all the more important for businesses and companies to establish a good brand presence. Chron emphasized how a good brand presence will help organizations build the loyalty of customers. In addition to this, well-executed branding strategies also help raise awareness, enhance credibility, and make it easier to launch new products.

There are many ways an organization can cultivate a good brand presence -- one of which is creating strong connections. That said, here are some tips on how businesses can establish a good brand presence by engaging its audience through various means.

Move with clarity

As with any other endeavor, the key to building a good brand presence is having a clear set of goals. Moving with clarity not only creates direction and guidance but also establishes standards that will measure progress. These things will be highly instrumental in curating a branding strategy that embodies the values of your company, all while touching the hearts of your audience. Additionally, as explained in our post ‘How to Make All the Right Moves So Everything Runs Smoothly’, being as unambiguous as you possibly can, makes it easier for your brand to stay connected with your audience and your employees. After all, moving with as much clarity as possible helps your potential clients to have clear expectations of what your brand can offer.

Establish yourself as an authority

More often than not, customers are hesitant to engage and interact with brands that are unfamiliar to them. And unfortunately, this creates a sad cycle where businesses can’t build a brand because people don’t know them, and people not knowing them is a result of not having a well-known brand. One of the ways to establish yourself as a legitimate business is to register your business as an LLC, as there are several benefits you can glean depending on the state you establish your business in. In this case, when forming an LLC here in New Jersey you enjoy the same protection as a corporation along with the tax benefits of a partnership or sole proprietorship. And by becoming an official company within the state, business owners have reported feeling increased support towards their brand by their local community.

This legitimacy also allows you to have access to the wealth of resources that the state provides to businesses in New Jersey aiming to market to wider audiences. In some parts of the country, choosing the right business structure can be as important as maintaining a reliable and highly professional image. For instance, entrepreneurs based in Ohio can easily gain a following if they perfectly embody such values since the prevailing mentality in the state is “buy local in Ohio.”

Collaborate with others

We’ve all heard of the adage “No man is an island” and believe it or not, this also applies to businesses. As a budding business, one of the foolproof ways you can establish a good brand presence is by collaborating with reputable brands. Forbes explained that these organizations can serve as mentors to your growing brand and introduce you to their audience. In most cases, such partnerships can also result in knowledge and idea-sharing, as well as brand exposure and awareness. While networking and collaborations are highly encouraged, it is important to first ensure that, of course, there is no conflict of interest between you and the other brand, so as to ensure a harmonious partnership.

Be responsive and easy to reach

In a world where the main channels of communication are social media platforms and instant messaging apps, it isn’t surprising that customers expect brands to be just as reachable as their friends and family. There are many ways you can live up to this expectation. One of the most popular methods is by doubling down on social networking sites. An example of a brand that cleverly utilizes such sites is Azazie from San Jose, California. Bridal boutique Azazie leverages Instagram by asking their brides to share their experiences with the brand and tag the shop on their every picture. Such a strategy not only showcases how reachable Azazie is but also enables the organization to harness the power of social proof through testimonials and personal images from clients.