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How to Crack the Code of Executive Presence
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Have you felt the cognitive disconnect that occurs when a high-level leader has little to no Executive Presence?

There are plenty of leaders, who despite being talented in some areas, do not inspire their followers. On the other hand, have you noticed how some people, regardless of their age or lower title, have tons of Executive Presence? Others will often assume that this person is the one in charge, when in fact, they are not. What’s going on here? And how can you get more of this elusive trait?

There are plenty of ways to try. Let’s start with a fairly common one - scouring the Internet for advice from articles, videos, or training. Chances are, unless you already have Executive Presence, you will be disappointed when you try to implement this advice. The reason is most leadership training does not address the underlying mechanism that generates Executive Presence. Instead, it relies on studying the behaviors and attributes of those who have it. Unfortunately, mimicry does not equal mastery. A few examples of this principle come to mind - karoake, air guitar, and flight simulators.

How about going to a real person — a trusted expert? Ask a friend or colleague who has oodles of Executive Presence how they generate it. Chances are, they will not be of much help. This is likely because they may not really understand how they generate it. In an attempt to be helpful they may give you some suggestions based on things they do. Chances are, when you go to try them out yourself, they will not have the same impact. This is because your awareness and timing, as well as the context must align with the situation. Any attempts to transplant another leaders moves or “act” like a leader generally feel forced or fake.

The Reason

What is going on here? Why does this have to be so difficult?

It’s as if those who have “it” either don’t want to share their secret or more likely, don’t actually understand how it is generated — this is the Code of Executive Presence.

“If you can’t explain the mechanism behind how something works, you can’t get more of it.”

The Shift

The problem with traditional approaches to Executive Presence is they are mostly focused on “doing.” Presence, as in Executive Presence is based on “feeling.” In other words, how someone feels about you. It’s not just any feeling, It’s a specific feeling.

“Executive Presence is the ability to inspire confidence that you can lead well in a given situation.”

Once you understand that a) Executive Presence relies on feelings and b) the specific feeling is confidence in your leadership ability, the solution to cracking the Code begins to become clear.

To generate Executive Presence, to truly generate it, abandon any attempt at looking, sounding, or moving like a prototypical executive. While playing into stereotypes of a leader might give you a boost or even fool some people, a stereotype is not based on substance.

The thin veneer of this simulated Executive Presence will be easily pierced by more savvy colleagues and perhaps more importantly, will fail you in those moments, like during a crisis, when you most need it.

Instead, ask yourself the following questions.

  • What state of being do I need to be in to lead?

  • What mindset will facilitate the best cooperation?

  • What attitude will bring out the best in others?

Don’t fall for the “doing” like or “looking” like a leader traps. To crack the Code of Executive Presence, concentrate on “feeling” like a leader so in turn, others will feel you are a leader. You still need to act, but your actions will have infinitely more power when they flow from a feeling of leadership.

Remember, your feelings are what have the biggest impact on how others are feeling. The better you are at being aware of and managing your own feelings, the more success you will have with others.

Remember, your Executive Presence sets the ceiling of your success.

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Learn more

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This article was adapted from the new leadership book, Unlock Your Executive Presence: Feel like a Boss. Find it here, along with other books from the Unlock Your Leadership series.

Joe Kwon, the Connection Counselor is a leadership coach and keynote speaker who helps elevate careers by unlocking the ability to better connect with yourself and others.

Contact him if you'd like his help.

To find out more and to access free leadership videos, podcasts, and guides, go to www.connectioncounselor.com.

Executive Presence for Sales Pitches
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I recently did a podcast with an Innovation Communication consultant, Susan Lindner. Her super power is helping people take complicated and novel ideas and communicate them clearly and more importantly, compellingly. If I was ever to have pitch meetings to get investors, it would be invaluable to get guidance from her.

The Truth

A common insight you hear related to Shark Tank-like meetings is that the buyers, be they Venture Capitalists, Fortune 500 companies, or your own bosses, are buying the person, not just the idea. A pitch is a promise. And the promise is being made by the person pitching, not the product.

The Shift

Whenever you need to pitch something, be it an idea, a product, or a company, you are more likely to fail if you lack Executive Presence. I'm not talking about your style or your resemblance to a CEO. I'm talking about being able to convince others that you can lead the idea, product, or company to success.

As you prepare, consider:

What are the obvious challenges with the strategy and how would a great leader address them at this point in time?

For the non-obvious challenges (or the Black Swans), how would a great leader handle a question they didn't see coming?

What feelings would a leader with Executive Presence evoke in the audience and how will I evoke them?

How would someone with Executive Presence both start and finish the presentation? What will be my very first and very last words?

If you do this, you will give yourself a much better chance at making the sale. Never underestimate your importance, and the importance of your Executive Presence in any business interaction.

Remember, your Executive Presence sets the ceiling of your success.


Learn more

CDDF05AA-C221-4C22-BD02-683750E2594C.png

This article was adapted from the new leadership book, Unlock Your Executive Presence: Feel like a Boss. Find it here, along with other books from the Unlock Your Leadership series.

Joe Kwon, the Connection Counselor is a leadership coach and keynote speaker who helps elevate careers by unlocking the ability to better connect with yourself and others.

Contact him if you'd like his help.

To find out more and to access free leadership videos, podcasts, and guides, go to www.connectioncounselor.com.