I came across a powerful illustration of this principle while reading Lean In by Sheryl Sandberg. As the story goes, Dr. John Probasco, of Johns Hopkins University School of Medicine had recently heard Sheryl talk about how women are more reluctant to raise their hands. This resonated with him in terms of the differences in participation he experienced between his male and female students. He could have given his students sound advice about the importance of raising your hand and how it is a valuable part of the learning process. And then he could have gone ahead asking questions in the same way he had always done and hoped that the female doctors would respond accordingly. However, this is not what he did. He decided to do away with the old hand-raising system entirely. Instead, he started calling on male and female students evenly. He quickly realized the women knew the answers as well or even better than the men. In one day, he drastically increased female participation by making one small change to his behavior.
"But wait, Joe, why should I have to change? Shouldn't the person I'm trying to help understand the very sound advice I'm giving them? Haven't I done enough already?"
I was a psychology major, but I'm no psychologist. So I'm not going to attempt to diagnose the various reasons why people might not follow your excellent, well-intentioned advice. You have every right to feel unappreciated, exasperated, or upset. That being said, I ask, "Do you want to be right, or do you want to be effective?"
If you want to be effective in changing someone's behavior, consider what tiny changes you can make with respect to your behavior towards that person that can influence them to change. Could you ask questions instead of making suggestions? Consider the timing of when you bring it up. Might you take a more/less active role in their first steps? Have you considered using an agent to deliver your message? The precise tactic is not important. What is important is being aware of how your behavior will influence their actions. While this may sound like a lot of extra work, I like to think of it less as a burden and more as a skill to hone of discovering how to inspire people to act. Done correctly, like the small shift in my positioning during a stalled Aikido technique, the impact is surprising, immediate and seems almost magical.
Try it out and I would love to hear about your experiences in this regard - past, present or future!
Next post next Saturday, 6:30 a.m.
P.S.
This isn't the exact technique I was working on, but it illustrates a similar spiral movement.