20.0 Why It Works: Zach Messler on Communication
Have you ever loved a commercial, but had no idea what the product was? Do your ever wonder why some explanations seem unnecessarily complex? How come some sales people make you feel very uncomfortable while others always seem to have exactly what you need, exactly when you need it?
In today's episode of "Why It Works," communications consultant Zach Messler reveals some of the hidden mechanisms behind why Communication works. We explore the 3 C’s of Effective Communication, why simplicity matters, and the effect that an inward vs. outward focus has on your ability to connect to your audience.
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SPECIAL ANNOUNCEMENT!
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MEET OUR GUEST
Zach Messler
No matter your industry…no matter your size…your buyers have changed.
They’ve gotten a taste of empowerment, and now? They’re never going back.
That means all that messaging…all that content that worked even just a few years ago? None of it resonates.
That’s where Zach Messler comes in.
Zach spent 20 years focused on product marketing for B2B tech, teaching non-technical sales pros to explain complex software to executive buyers. And, it’s where he came up with a simple methodology that makes your message clear, compelling, and convincing.
About a year ago, he left the corporate world for good so he could help more people.
Today, he helps entrepreneurs and growing tech companies know what to say and how to say it so they can make a bigger impact on the world…and their wallets.
Sound like something you could get down with? Head on over to zachmessler.com!
SPONSORS
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AUDIBLE.COM
For you, the listeners of WHY IT WORKS, Audible is offering a FREE audiobook with a free 30-day trial to give you the opportunity to check out their service.
A great book to go with this episode is If I Understood You, Would I Have This Look on My Face?: My Adventures in the Art and Science of Relating and Communicating, by Alan Alda. It explores principles of effective communication that apply to acting, the office and all points in between.
To download your free audiobook today click, http://www.audibletrial.com/WhyItWorks
If you prefer paper, Kindle or are already an Audible member, no problem - buy the book here.
CLIPS
Lexus RX commercial
on Zach’s website
MUSIC
Opening features the song "Morning" by Cambo Smith, available under a Creative Commons
Attribution-NonCommercial License.
Online course promo features the song “Corporate Business" by scottholmesmusic.com.
Recommendation segment features the song "Delta" by Moonove, under Creative Commons Attribution-Noncommercial-Share Alike 3.0 International License
Closing features the song "Siesta" by Jahzzar under a Creative Commons Attribution-ShareAlike 3.0 International License.