39.0 Why It Works: Susan Lindner on Innovation Communication
Ever had an innovative idea, but no one really seemed to get it? Do you ever wonder why sometimes it seems like you and the audience are speaking different languages? Would better communication of your ideas enhance your business, relationships, and career?
In today's episode of "Why It Works," Susan Lindner reveals some of the hidden mechanisms behind why Innovation Communication works. We explore what it means for the listener to be the hero, the role of story and vulnerability in communication, and what the Billie Jean video can teach us about effective communication.
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MEET OUR GUEST
Cultural Anthropologist. Brand Marketer. Disruptor. Susan got her start as an AIDS educator in the brothels of Thailand, helping turn prostitutes into entrepreneurs. Today, she's the founder of Emerging Media, a branding, PR and marketing agency dedicated to helping tech founders reach their finish lines. Her award-winning strategies have gotten 10 companies acquired, and she is now hell bent on sharing them with the world. Susan speaks to startups, innovators, and top executives from 60+ countries at GE, PWC, Deutsche Bank, Capital One and at global conferences, consulates and trade organizations about strategic storytelling, mastering the message and the media for maximum impact.
Find out more:
Talk to Susan:
Free 30 minutes innovation storytelling discovery with Susan
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CLIPS
MUSIC
Opening features the song "Morning" by Cambo Smith, available under a Creative Commons
Attribution-NonCommercial License.
Promo features the song “Corporate Business" by scottholmesmusic.com.
Closing book promo features the song “Suicide express for 2 Pianos" by Bladiator, licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License.
Closing features the song "Siesta" by Jahzzar under a Creative Commons Attribution-ShareAlike 3.0 International License.